What I learned from the case study is that there are a lot of Cross Media Convergences. This all comes down to the money and how much the product will bring you due to marketing and synergies. The CMC that were used were music, They had Eminem make a soundtrack for the song and it was literally called “Venom.” One Synergy in the movie was the scene when they were fighting and there was a playstation in the back which is purposely placed due to product placement.
A way to catch audience’s attention worldwide was to change the the way the movie venom was marketed. For example, worldwide it was marketed as a romantic comedy and venom was seen as a sexy superhero while here in America he is seen as a violent villain and an arch enemy of spider-man.
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